Créateurs Design Association
Mattia Biagi and Flying Flea: Craft and the World of Moto Art A sculptural exploration of identity, heritage, and the future of electric mobility through the creative lens of artist Mattia Biagi and the design universe of Flying Flea.
What happens when a motorcycle becomes a material memoir - and an electric brand becomes a cultural platform?
Artist Mattia Biagi and Flying Flea’s Head of Brand Peter Beadle join MINDED to reveal how craft, symbolism, heritage, and innovation shaped MotoTotem, the first artist-led reinterpretation of the Flying Flea C6 unveiled during Paris Design Week.
In this episode, Yuri Xavier speaks with Mattia Biagi, the Los Angeles–based artist known for his expressive material language, and with Flying Flea to explore how the C6 became a sculptural object that bridges past, present, and electric futures. Together they discuss the role of craft in mobility culture, the symbolism of the Flying Flea frame, and the cultural significance of the Artbike movement.
Biagi reflects on how the collaboration became a memoir of his personal journey, incorporating Murano glass, Italian travertine, and leather embossed with the swallow motif. Peter expands the conversation into the brand’s broader creative vision: global activations, design-education partnerships, and an approach to mobility rooted in authenticity, heritage, and cultural storytelling.
This conversation moves through craftsmanship, material identity, artistic collaboration, mobility design, and the evolution of future-facing brands - offering a rare view into how art and electric engineering collide to create something timeless.
WHAT THIS EPISODE EXPLORES
• How Mattia Biagi approached designing MotoTotem as a sculptural reinterpretation of the C6
• Why Flying Flea chose an artist to open its creative universe
• The heritage story behind the original Flying Flea and its WWII origins
• Material storytelling through stone, leather, glass, and electric identity
• Why Paris remains a global hub for mobility, culture, and design
• The role of authenticity in long-term creative work
• How education and design schools shape next-generation creativity
• The future of artist collaborations in mobility and product design
• How storytelling elevates a brand beyond its product
• The balance between restraint and expression in material craft
YOU WILL ALSO LEARN
• How a motorcycle can function as sculpture, narrative, and cultural object
• Why young designers must master communication, not just creation
• What it takes to integrate artisans, heritage materials, and industrial design
• Why teamwork and cross-disciplinary thinking strengthen creative outcomes
• How global brands build cultural ecosystems around product lines
• How authentic design identity differs from trend-driven aesthetics
• What books and films shape the creative perspectives of Biagi and Flying Flea
• Who they recommend as a future guest for MINDED
TIMESTAMPS
00:00 – Introduction
Opening from Paris Design Week as Yuri introduces Flying Flea and Mattia Biagi.
01:12 – Why Flying Flea Chose Mattia Biagi
The origin of the collaboration and why Biagi’s material identity aligned with the C6.
03:02 – First Sketches and the Design Process
How Biagi imagined the C6 as sculpture before touching the physical bike.
05:44 – Balancing Restraint and Expression
How to enhance a motorcycle’s design without overpowering it.
08:41 – Material Storytelling
Travertine, leather, resin, and Murano glass as symbolic elements.
11:10 – Artisan Collaborations
The Murano headlight and the challenge of integrating heritage craft.
14:20 – The Flying Flea Legacy
How WWII history shaped the brand’s name and design identity.
17:03 – Why Paris Matters
The city’s role in mobility, culture, and contemporary design.
19:12 – Engaging the Next Generation
How design education shapes future creatives and why it matters.
21:30 – Authenticity and Creative Identity
Avoiding trend cycles and building timeless creative work.
24:05 – Communication as an Artistic Skill
Why young designers must learn to express their ideas, not just make them.
26:14 – Lessons from the Collaboration
Teamwork, flexibility, and the evolution of the project.
28:20 – What the Future Holds
Upcoming ideas, activations, and creative expansions.
30:02 – Cultural Recommendations
Film, book, and guest recommendations from Biagi and Flying Flea.
33:40 – Closing Reflections
Final thoughts and Yuri’s wrap-up.
“The bike is a memoir of my life.
Every material tells a piece of my story while honoring the heritage of the C6.”
- Mattia Biagi